Since the dawn of marketing, logos were defined as being a stable and fixed brand mark that was the representation of a brand. To alter your logo in any way, shape or form was to change the way customers viewed your business. The old-fashioned way of looking at a company’s brand identity was that change was heresy and would almost certainly spell doom for your organisation. Fast forward to 2015 and things are very different. Most brands (the successful ones that is) have accepted the fact that change is constant and that they must adapt in order to succeed. The need for adaptability has spread to the field of logo design. No longer can you design a logo, sit back and admire your work safe in the knowledge that your job is done for the next couple of generations.